GENAVCO has the equipment for today’s consultants or contractors rely on to get their job done without any hassles.


years in operation


happy customers


brand partnerships


ISO certifications


showrooms & service centres


million spare parts in storage


GENAVCO, established by His Excellency Juma Al Majid in 1967 as part of the renowned Juma Al Majid Group, has been a driving force in the UAE's industrial landscape for over five decades.

While celebrating its operations in the UAE for the past 50 years, GENAVCO's spirit remains youthful, continuously embracing new opportunities and expanding its horizons.

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GENAVCO Products

UAE's top supplier of commercial vehicles, lubricants, heavy equipment, distributing premium brands


Commercial Vehicles

ISUZU Motors Limited was founded in 1916 and is the first car manufacturer in Japan.


Heavy Equipment

GENAVCO has the equipments for today’s consultants



GENAVCO is the authorized distributor for BP lubricants in U.A.E since 1968

What we do

Machine Inspection

Repairs & Maintenance

Machine Inspection

Warranty Support

Machine Inspection

Parts Support

Machine Inspection

Training Center

Brands and Partners

GENAVCO: Premier partnerships with leading brands.


Latest News and Updates

GENAVCO Welcomes Distinguished Delegation from Wirtgen Group
07Dec 2023

Celebrating a Year of Unprecedented Success

GENAVCO, a leading name in the Heavy Equipment sector in the UAE, recently had the privilege of hosting a prestigious delegation led by Mr. Jason Ambroson, the Managing Director of Wirtgen International. The visit marked a pivotal moment in the ongoing collaboration between the two industry giants and unfolded as a comprehensive review of the remarkable achievements of 2023. The high-level delegation represented six prominent companies under the Wirtgen Group banner, including Vogele, Hamm, Wirtgen, Benninghoven, Kleemann, and Streumaster. The purpose of the visit extended beyond a routine performance review; it aimed to delve into strategic discussions regarding the business plan and collaborative strategies for the upcoming year, 2024. A focal point of the visit was GENAVCO's all-new facilities in Umm Ramoul, meticulously designed to meet the demands of the rapidly evolving Heavy Equipment sector. The delegation was given an immersive tour, providing insights into the latest technological advancements and operational excellence embedded in the facility. The state-of-the-art infrastructure left an indelible impression on the Wirtgen Group delegates, reinforcing the strength of the partnership. As the review of 2023 performance unfolded, it became evident that this year had been truly exceptional, setting records for Wirtgen Group products. GENAVCO's effective distribution network and commitment to excellence played a pivotal role in achieving these milestones, highlighting the synergy between the two entities. Strategic discussions centered on aligning business plans and formulating forward-looking strategies for 2024. The collaborative efforts aim to leverage market trends, embrace technological innovations, and address evolving industry demands. Mr. Jason Ambroson, Managing Director of Wirtgen International, expressed his overwhelming appreciation for GENAVCO's role in the success of Wirtgen Group products in the region. He commended GENAVCO's dedication, expertise, and its pivotal position as a strategic partner. "We are delighted to witness the remarkable growth and success achieved by GENAVCO in 2023. The dedication, expertise, and state-of-the-art facilities exemplify the qualities we value in a strategic partner. The collaborative spirit between Wirtgen Group and GENAVCO is a driving force behind our shared success," remarked Mr. Ambroson. As the collaboration between GENAVCO and Wirtgen Group continues to strengthen, the two entities look forward to shaping the future of the Heavy Equipment sector, setting new benchmarks and redefining industry standards.

07Dec 2023

Big 5 Dubai: Genavco shows off its family of equipment, debuts new partner brands

Juma Al Majid Group company Genavco brings its big-name principals such as Denair, JLG, Avant Tecno, Husqvarna, Bull, Hamm and others to region's largest construction sector event The Big 5 Heavy saw UAE-based equipment and vehicles heavyweight Genavco bring several of its important brands to the event. The Juma Al Majid Group company, which represents some of the biggest names in the road-construction equipment, AWP, earthmoving and various other segments, exhibited together with its partners at Big 5. The Genvaco stand saw representatives and machinery from Denair compressors, Bull compact earthmoving equipment, access sector heavyweight JLG, Avant Tecno and Husqvarna, apart from other brands the company represents such as Hamm. Speaking about Genavco’s brands exhibited at Big 5, Asif Sayeed Khan, General Manager, Heavy Equipment, Genavco, said: “We have a leading position in the road construction segment, where we represent the Wirtgen Group of brands, comprising the Wirtgen milling machines, Vogele asphalt pavers and Hamm rollers and compactors. We are by far the market leaders in this segment in the UAE for many years now. All the road contractors are our key customers. The airports and major highways in the country have been built using machines that we have supplied. “We have had great success in 2023 with Hamm compaction equipment and we are planning to go aggressively into the soil compaction segment in 2024. Bull is a new partner for us and a promising one, too, on the compact earthmoving side. Genavco Power Solutions “Last but not least, we have our own brand, GPS or Genavco Power Solutions, with products powered by John Deere engines, which we also represent. We offer generators starting from 30KVa to 3,000KVa and we can also offer them with Perkins or Cummins engines. We use another quality product – Leroy Somer – on the alternators side.”

25Jan 2023

Group holds 2022 performance awards ceremony

During a ceremony held on 25 January 2023 at the Le Méridien Dubai Hotel & Conference Centre, Mr. Tarig Shalabi, Group Chief Operating Officer for Juma Al Majid Holding Group, hosted and awarded the best performing business units and over 100 employees from across the Group’s businesses and divisions for their respective 2022 performance. Congratulating the best performing business units on receiving their awards, Mr. Tarig Shalabi said: “2022 was an exceptional year and multiple business units performed well, however this time it was Genavco and Juma Al Majid Est/Hyundai UAE who performed outstandingly well and each deserving the title of Number 1 Best Performing Business for their efforts, delivery of their KPIs and performance throughout 2022.” The ceremony was also attended by members of the C-suite team, Mr. Abdullah Al Majid - Executive Director, as well as directors, general managers, and executives from across the group’s businesses and divisions. The ceremony also included individual awards for performance delivered beyond expectations: - Special Award: Mr. Vijayan Asirvadam for securing savings in the millions of UAE Dirhams to Gulfco’s opera- tions; it is worth noting that Mr. Asirvadam was awarded a KIA Sonnet as a thank you for his outstanding performance. - Best Salesman of the Year: Mr. Hamid Muhd Iqbal for exceeding his vehicle sales target for Isuzu at Genavco. Addressing the attendees, Mr. Shalabi said: “All employees, irrespective of grade level, role or position contribute towards delivering the KPI’s of any organisation. With this in mind, I am pleased to announce that this year we are recognizing those employees – grade 7 and below – for their exceptional individual efforts and contributions to the businesses they are part of. We are also recognizing the Group’s best drivers, best security guards and supervisor, and best labor camp and the team behind it.” Mr. Shalabi continued: “These employees went above and beyond their job responsibilities to deliver excep- tional performance, and for that it gives me great pleasure to award each of them with a certificate and a financial reward. On behalf of the Group, I would like to convey my sincere gratitude for their contributions, outstanding performance, dedication, and professionalism.” The Ceremony ended with Mr. Shalabi stating: “We have by far exceeded all the KPI’s we had set – so thanks to all for the great performance and hard work… congratulations once again to all the winners, and I look forward to your contributions and equally impressive results in 2023.”

22Mar 2022

Truck & Fleet Awards ISUZU

In a gala dinner held at the Raffles Hotel in Dubai, Truck and Fleet Magazine voted ISUZU N-Series as the Light Duty Truck of the Year for 2021. 3,000 people along with a specially recruited judging panel voted in the awards aimed at celebrating manufacturers and dealers whose trucks play a key role in the operations, logistics and projects at the heart of the region’s economy. The awards honor the achievements of the key players responsible for the industry’s dramatic post-Covid re-set. With its singular combination of cutting-edge safety features, unbeatable performance, effortless drive-ability, unparalleled driver comfort, low operating costs, and high productivity, the ISUZU N-Series ticks all those must-haves for business and fleet owners alike – it’s little wonder it was voted the Truck & Fleet Light Duty Truck of the Year award. The N-Series lineup covers a comprehensive array of models between 4,550 to 8,500 GVW (Kg) - designed to handle the full range of trucking needs of any business. This smart and innovative series has garnered a strong following around the world and certainly in the UAE too. “I am proud of my team for their dedication and hard work over the past 3 years – this award is dedicated to them” said Anton Du Plessis, General Manager – Commercial Vehicles Division at GENAVCO, the exclusive distributor for ISUZU in the UAE.