GENAVCO was founded in 1967 by His Excellency Juma Al Majid, following the establishment of the Juma Al Majid Group in 1950. While GENAVCO has operated in the UAE for 50 years, the company is still young in its willingness to take on new opportunities and expand. It is one of the leading companies in the UAE for supplying commercial vehicles, road construction equipment, quarry and mining equipment, material handling equipment, lubricants and other industrial/construction equipment, representing the world's leading brands from USA, Japan, Germany, UK and France. GENAVCO's Quality Management System has been certified according to ISO 2008 : 9001 by BM TRADA certification.

  • Our Mission - The Reason for Our Existence

    To become preferred choice of our customers and strategic principals through our people thereby creating sustainable value for all our stakeholders.

  • Our Values

    Never Being Satisfied

  • Goals: What We Want To Achieve

    Be among the leaders in each of our business.
    Be an employer of choice.
    Be a preferred partner of our Customers & Principals.
    Have modern and convenient infrastructure.


General Navigation And Commerce Company (GENAVCO) L.L.C recognizes that to achieve our mission Quality comes first and should be incorporated in its operations. To achieve this, company focuses on the following:

1. Strives to exceed Customer Requirements by delivering high quality products and services. This is measured by conducting regular Customer Satisfaction Surveys.

2. GENAVCO is committed to build a World Class Organization by adopting best practices, promoting innovation and drive towards excellence.

3. Develop employee skills through training, motivation and empowerment. The company works towards achieving Improving Employee Satisfaction.

4. GENAVCO is committed to the principles of Total Quality Management and continual improvement. The effectiveness of this is measured by regular Internal Audits.

5. Use Balanced Scorecard as a strategic management system to plan and measure business performance.

6. GENAVCO is committed to be a Responsible Corporate Citizen by sponsoring social events, contributing cultural activities, charity organizations and promoting sports activities.